The "Digital Marketing Revolution" is well under way! This convergence of trends in media is impacting how brand strategy is being seen by varying generations and demographic groups. Contractors today must understand the mediums, and opportunities that exist to use the technologies at hand, to fully optimize their brand and lead generation.
In this session we will:
- Discuss a plan to become a leader in your market utilizing digital mediums in concert with traditional choices.
- Review the full outline of how to execute, starting with fundamentals of Search Engine Optimization, how to properly invest to maximize lead generation, including determining your true cost per lead in digital. This not only includes where to invest money for digital (based on market analysis & metrics), but also how to make the right decisions for your company's brand strategy.
- Discuss the need to drive a video strategy, customer reviews, reputation management, creating great content on video, driving links from these videos as well as tying the videos to social media.
- Dive headfirst into how to make your social media more engaging, fun, entertaining, and most importantly engage more clients.
- Detail key strategies in e-mail marketing and tying all mediums together in one completely aligned strategy.
- Review the key measurements of success and how you should view your analytics in digital, by looking at your dashboard, and determining the effectiveness of your campaigns.
Join us for an energetic, enlightening and focused approach to taking your digital brand to the next level.